Small country, big word-of-mouth: local marketing for NZ clinics

New Zealand is a small place. Some people reach for Google first, but plenty still ask the neighbour over the fence, the mum at school pick-up or the mate with the labradoodle.

What clients see when they look you up

This checklist helps you see your clinic the way a new client would. So grab your phone and work through the list. 

Google yourself

Start where most clients start. Search...

What the best clinic websites do differently

Most pet owners meet your clinic on a phone screen before they ever meet you in person. 

Want to make the most of that first impression? Read on. 

You have three seconds,...

Five messages your clinic can copy and use today

Timely, proactive communication is all about showing up for your clients (and their pets). Here are five handy templates you can copy, personalise and send. 

Appointment...