We’re pet owners too, so we know how it goes: we only see our vets when something’s wrong.
That got us thinking: what if clinics had an easier way to stay useful and connected between visits? Somewhere clients could turn for trusted advice, book an appointment, check their pet’s records or buy what they need – without having to pick up the phone.
So we built Vetdesk: your clinic’s own branded app, designed to keep you closer to clients throughout their pet’s care.
Here’s what you can do with it.
Share tailored pet-care advice (without having to write a word)
Pet parents have questions. Lots of them.
A round-up from SPCA Pet Insurance* found Kiwis searching everything from “why do cats sleep so much?” and “are dogs colour blind?” to questions about itching, allergies, toileting issues and upset tummies.
The problem is, Dr Google doesn’t know their pet. Your clinic does.
Vetdesk’s pet-care content library gives clients somewhere more useful to read. It’s an ever-growing collection of expertly written articles covering seasonal tips, preventive care, nutrition, fitness and more.
Better still, the content clients see in your clinic’s branded app is tailored to their pet, based on breed and health conditions.
Keep clients on track (without chasing them)
Clients usually have every intention of booking the booster, ordering the refill or coming back for that follow-up. Then life happens.
Through your clinic’s own branded app, Vetdesk’s automated reminders pick up the slack.
Vaccination coming due? A client hasn’t visited for a while? Time to ask for some feedback after an appointment? Choose what should go out and when, and Vetdesk sends the message by SMS, email or in-app push notifications.
And when clients need information about their pet, they don’t need to call reception. Vaccine certificates and health records sit in the app, synced from your practice management and available any time.
Let clients book any time (without answering the phone)
With Vetdesk, clients can book 24/7, through your clinic’s branded app or on your website.
They see real-time availability, pick a slot and book in a few taps. Once they’ve booked, confirmations and reminders go out automatically. And because everything syncs with your practice management system, the app matches your diary.
Easy for them and one less phone call for you.
Sell pet products and wellness plans (without stocking a shelf)
Goodbye, pet store runs. Vetdesk lets clients buy pet products from the clinic they already know and trust.
Your branded app comes with a hands-off online shop. Simply select products from your integrated wholesaler catalogue, set up your own promotions, and let clients shop or subscribe directly through the app.
The wholesaler then delivers orders straight to them, so there’s nothing for your team to stock, pack or post.
Preventive care also gets easier to plan for. With Vetdesk you can launch your wellness programme, choosing what to include (vaccinations, screenings, parasite prevention, dental checks etc.) and setting the price. Clients pay a predictable monthly amount, with subscriptions renewing automatically.
And every purchase can earn loyalty points, with vouchers unlocked at key milestones and redeemed online. More reasons for clients to keep using the app rather than drifting elsewhere.
Run your clinic’s marketing (without a big budget)
Staying connected with clients sounds great. Finding the time to do it is another story.
That’s why your monthly Vetdesk fee also covers marketing support, at no extra cost.
That includes creating and sending client newsletters. Vetdesk pulls client email addresses straight from your practice management system, so your emails can reach the full database or a specific segment you choose.
Want to create the emails yourself? You can. But if you’re busy (and we know you are), the Vetdesk team can take care of them for you, free of charge.
Either way, there’s no need to pay for a separate email platform like Mailchimp, or hire someone to run your marketing.
Keep the systems you already use (without starting from scratch)
Vetdesk isn't a practice management system, and it doesn't ask you to replace yours. Instead, it connects with your PIMS and the wholesaler you already use.
Client information, bookings and other key details stay in sync behind the scenes, while the team keeps working in the systems they already know.
Better for you. Better for clients. Better for pets.
When a client understands why something matters, gets a timely reminder and can take the next step in a few taps, there’s less friction between “I should do that” and “done.”
That’s what Vetdesk – your clinic’s own app – is all about. It’s how the advice you give in the consult room makes it all the way home.
Want to see what life with your clinic’s branded app could look like? Request a demo.
*Source: SPCA Pet Insurance – Curious Kiwis: 10 most google pet questions
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