Trying to stand out in a crowded market? You’re not alone. In today’s competitive vet world, strong brand awareness is essential.
When people know your name, trust your team, and talk about your clinic (for all the right reasons), you’re already ahead. So here are five steps to help boost your visibility and stay top-of-mind in your community.
Be social
Whether you’re a small practice or a larger clinic, social media is one of your best tools for building trust and reaching new clients. 95% of Kiwis aged 15+ use social media, and Facebook is especially popular among the 30+ crowd.
Not sure what to post? Try this:
- Share pet photos and behind-the-scenes clinic moments.
- Post educational content like pet care tips and health advice.
- Run polls, Q&As or go live with your team on Instagram and Facebook.
Optimise your website for mobile
Most pet owners are Googling on the go. If your website isn’t mobile-friendly, loads slowly or hides the info people actually need, it may be working against you.
Need a website spruce-up or a full refresh? We can help.
Get involved in the community
Being visible online is great. But being present in your local community? That’s gold.
When people see your clinic out and about, you become more than just “the vet down the road”. You become their vet.
Here are some ideas to try:
- Host pet health workshops or open days.
- Partner with local businesses for giveaways or charity drives.
- Team up with rescue groups for adoption events or foster support.
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Even something small - like sponsoring a school pet day - can leave a big impression.
Want to build a community around your clinic? Vetdesk can help there too, with in-app pet photo contests and loyalty programmes.
Encourage and showcase reviews
Word of mouth matters, and in this digital age, reviews are its loudest voice.
According to MBIE research, over half of New Zealand consumers read online reviews before making decisions. That means happy clients are your best marketers.
Here’s how to make it easy for them:
- Ask clients for a quick Google or Facebook review after a visit.
- Feature testimonials on your website or social pages.
- Say thanks and respond to feedback - even the negative ones.
Don’t underestimate the power of a simple “We’d love your feedback” message - it goes further than you think.
Share educational content
People love learning about their pets, and they’ll trust the clinic that helps them do it.
Pet care tips build your credibility and give clients a reason to keep coming back (and sharing what they’ve learned). But of course, creating content takes time… and that’s something busy clinics are short on.
Want to make client education hassle-free? With the Vetdesk Content Library, you can share expert pet care tips directly with your clients - all through your fully-branded app. No extra admin. No copywriting. Just clear, helpful info that’s tailored to each pet’s needs.
Ready to put your clinic on the map?
Building brand awareness takes consistency - Vetdesk gives you the tools to make it effortless.
Request a demo today and see how Vetdesk can help your clinic stay visible, build trust, and stay top-of-mind with every client.
