Summer brings a different rhythm to veterinary clinics.
Appointment patterns shift, staff take well-earned breaks, and clients are often distracted by travel, school holidays and longer days.
That doesn’t mean marketing should stop. In fact, summer is a key opportunity to stay visible, reinforce preventive care and maintain strong client relationships – without adding pressure to your team.
Here’s a simple, practical checklist to help your clinic stay top-of-mind throughout the summer months.
Refresh your messaging for the season
Start by making sure your communication reflects what clients are dealing with right now. Even small updates signal that your clinic is active and in tune with their needs.
A couple of examples:
- - Update your website, social media and in-clinic signage with summer-relevant messaging.
- - Highlight seasonal risks such as heatstroke, dehydration, ear infections and parasites.
Make appointments easy
Summer schedules can be a little different, both for clients and your team. Clear communication around bookings helps everything run more smoothly.
Take a moment to:
- - Review reminder timing to reduce no-shows.
- - Encourage early bookings for routine care before clients travel
- - Make rescheduling simple.
Reinforce preventive care
Summer can be an ideal time to talk about prevention, but how you frame it matters.
Keep the message clear, helpful and focused on outcomes rather than services offered. When clients understand the benefit for their pet, they’re far more likely to act.
Plus, the beginning of the year can also be a good time to remind clients about parasite control, vaccinations and routine wellness checks.
Share useful content
Clients may visit less frequently in summer, but that doesn’t mean they’ve switched off. Sharing short, practical pet care tips helps you stay present between visits and reinforces your role as a trusted source of advice.
The key is simplicity. Keep content easy to read and easy to apply – helpful content builds trust over time.
Use light engagement to keep things fun
Summer is also a great time to soften the tone and build community. Why not run a pet photo context, for example? Here are 9 handy ideas to get you started.
You may also celebrate awareness days or milestones, or share team moments and behind-the-scenes updates. All these touchpoints help remind clients there’s a caring team behind the care.
Invite feedback while clients are relaxed
The early part of the year is often a good time to ask for feedback. Clients tend to be less rushed and more open to sharing their experience.
You can prompt happy clients to leave a review by asking one or two questions about their visit. Don’t forget to thank them for their input. Feedback helps you refine your approach, and shows clients you’re listening.
Take stock and adjust
Use summer as a pause point to check what’s working and what isn’t. You don’t need complex analytics. Just look for patterns in missed appointments, how your communications are being received, etc.
Small insights can guide small changes, and those changes add up.
We're here to help
Whatever the season, client engagement doesn’t have to mean extra work.
With your clinic-branded Vetdesk app, reminders, education, feedback and engagement can run quietly in the background – helping you stay connected without adding to your team’s workload.
👉 Want to see how it works? Request a demo and discover how Vetdesk helps you support clients, care for pets and lighten the load for your team.
