Running a successful veterinary clinic starts with knowing where your practice stands, and how to grow.
It’s all about tracking the right metrics, so which ones matter most? Let’s break it down.
New vs returning clients
Your client base is the heartbeat of your practice. Tracking how many new clients you attract each month tells you how well your marketing is performing. But your returning clients? They’re the ones driving long-term success.
Retention is often more profitable than acquisition—so it pays to keep clients engaged. Vetdesk helps you do exactly that, with tools that strengthen client relationships at every stage. And if you’re ready to boost visibility, our optional website services can help bring even more pet owners through your doors.
Appointment efficiency
Every no-show is a missed opportunity. If you’re not already tracking missed appointments, now’s the time to start—because they add up fast.
Vetdesk reduces no-shows with smart online bookings: clients receive appointment confirmations and reminders via email, SMS, and push notifications. Everything is synced with your existing PIMS, keeping your schedule on track (and your front desk sane).
Referral sources
Where are your clients hearing about you? Tracking referral sources—like Google, social media, or word-of-mouth—helps you understand what’s working and where to invest your marketing spend.
With Vetdesk, staying top-of-mind is easy. Share expert pet-care articles through your app or newsletters using our built-in content library. Keep clients informed, engaged, and more likely to recommend you to others.
Clinic workflow efficiency
How efficiently does your team run day-to-day? Metrics like average transaction time, staff productivity and admin load give you insight into where time is being lost.
Vetdesk helps streamline workflows across the board. By automating bookings, reminders and client communication—and integrating fully with your existing PIMS—it reduces manual tasks and frees up your team to focus on patients, not paperwork.
Revenue and growth trends
Revenue matters—but it’s just the start. Track overall revenue, revenue per appointment and month-on-month growth to get a clear view of how your clinic is performing.
Want to grow without adding pressure to your team? Vetdesk’s built-in eCommerce feature gives you a hands-off way to increase revenue. Simply select from our wholesaler catalogue, and let Vetdesk handle orders and shipping. A fully branded online shop, with zero inventory hassle.
Client satisfaction
What do your clients really think? Metrics like review scores, feedback forms, and loyalty programme participation can offer valuable insight into client satisfaction—and retention.
Vetdesk makes it easy to engage and delight clients, with custom loyalty programmes, automated pet-care content, and even fun features like pet photo contests. These simple touches build loyalty and turn first-time visitors into lifelong clients.
Ready to see Vetdesk in action?
The right metrics give you clarity. Vetdesk gives you the tools to act on them.
Request a demo today and discover how Vetdesk can help you grow smarter, run smoother, and connect better—with every client.
