You’ve added online booking - now how do you make it your clients’ go-to option? Here are some important steps to take.
Make it effortless
If it takes more than a few taps, you’ll lose them.
Your online booking flow should be fast, intuitive and mobile-friendly. Clients should be able to open your app, see available times, and confirm their booking without hitting a wall of clicks, redirects or confusing options.
With Vetdesk, your online booking is built into your clinic-branded app. There’s no third-party link or clunky interface. Just a smooth, familiar experience that reflects the trust clients already have in your clinic.
Highlight the benefits
Clients are busy. That’s why they’ll love online booking, but only if they understand what they’re getting out of it.
When you promote the feature, highlight the benefits from their perspective:
- Book anytime, day or night.
- No waiting on hold.
- Instant confirmation.
- Easy rescheduling.
- A few taps and you’re done.
Online booking genuinely improves the client experience. Make sure they know that.
Ease clients' concerns
If your clients are used to calling, a new system might feel unfamiliar. That’s okay - it’s just something you can prepare for.
Use clear, friendly language to explain how online booking works, what to expect, and why it’s safe and convenient. It doesn’t have to be a pitch. Just a casual, “Did you know you can book next time straight through the app?” can go a long way.
Spread the word (everywhere)
Your clients can’t use what they don’t know exists.
You may want to mention online booking across every touchpoint: emails, SMS follow-ups and on social media. Also, consider adding a call-to-action and a link (or QR code) on your website, in-clinic posters and business cards.
The more visible and familiar it becomes, the more likely they are to try it next time.
Bring it offline, too
Not everything happens online. Use print materials to promote your online booking system where clients are already looking.
If you’re using Vetdesk, we can provide you with a QR code that links directly to your booking screen. Add it to posters, flyers or business cards and make it easy for clients to book right from their phone.
Choose a platform that works for you
If your booking system is clunky, disjointed or doesn’t integrate with your Practice Management Software, it’s going to cause more stress than it solves.
Vetdesk connects directly with your PMS - which means appointment availability, client data and booking confirmations are always in sync. It keeps your calendar tidy, your team informed and your clients in the loop.
Ready to see more bookings come through?
👉 Request a demo today to see how Vetdesk - your clinic-branded app - can help you boost online bookings, simplify scheduling and give your team more time back.
