The early months of the year often bring a fresh sense of momentum. And for vet clinics, this can be the perfect “excuse” to reconnect with clients.
Here are some ideas you can put into action right now.
Send a friendly “Welcome to the New Year” message
A short, warm message goes a long way.
It doesn’t need to be promotional – just a simple note acknowledging the new year, wishing clients well and reminding them you’re here to support their pets’ health.
Highlight seasonal health priorities
The holiday break might be over, but summer is still in full swing. So why not grab this opportunity to remind clients about summer risks like heat stroke, ear infections and more?
Encourage early-year wellness checks
January and February are ideal months for routine appointments before the heavier caseloads return.
Share simple at-home pet care tips
Many clients start the year wanting to “do better” for their pets but aren’t sure where to start.
Providing small recommendations can help them feel supported and build trust in your clinic.
Acknowledge last year's achievements
Clients love seeing the heart behind your practice. You might share (in a light, positive way) how many pets you vaccinated, rescues you supported, community events you hosted, and other milestones your clinic celebrated.
Invite feedback
January is a great time to ask clients what worked well last year, and what could be improved.
A short, well-timed survey can reveal actionable insights. Most importantly, it shows you’re committed to making their experience better.
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Make engagement easy
New Year engagement doesn’t have to mean extra workload.
With your clinic-branded Vetdesk app, you can send educational content, reminders, updates and surveys automatically – helping you stay connected while keeping your team focused on clinical care.
👉 Want to make client engagement simpler this year? Request a demo today!
