Between end-of-year rushes, summer emergencies and clients preparing for travel with their pets, the holiday period can get… intense. So here’s something a little lighter.
Animal charities around the world have produced some truly clever campaigns, all aiming to raise awareness and make life better for animals.
Here are four standout ads your clinic team might enjoy during the break.
Dogs Trust - “Christmas Presents”
Dogs Trust is known for its slogan: “A dog is for life, not just for Christmas.”
But in 2018, they took a creative approach. Instead of showing abandoned dogs, they showed people treating actual Christmas presents like pets. Picture someone taking a PlayStation for walkies or giving a toy drone a bath.
Funny, a bit absurd and incredibly effective.
Mayhew – “Mini Me’s”
This award-winning outdoor campaign took the old idea that “people look like their dogs” and turned it into something wonderful.
Using facial recognition technology, Mayhew matched passers-by with adoptable dogs that resembled them. Once matched, potential owners could learn about their “Mini Me’s” personality, needs and story.
Best Friends Animal Society – “An Ad for Pets”
This US charity created an ad aimed at pets.
It features a dog “speaking” directly to other animals, with the barks translated into captions. There’s even a piano-playing cat cameo (questionable technique, great entertainment).
The message? Donations help reduce pet homelessness and give animals the happy endings they deserve.
Battersea – “Rescue Is Our Favourite Breed”
Battersea wanted to challenge a common misconception: that rescue animals are sad, broken or difficult.
Their campaign showcases rescue dogs and cats exactly as they are — energetic, joyful, expressive and full of personality. A refreshing reframing of rescue work.
